The AI Marketing OS
for Latin America.
30+ modules. Research, content, paid media, intelligence — all connected to the only synthetic consumer panel built for how Latin Americans actually think and buy. Built by operators running a $240M retail group. In production.
Why Latin America.
Why now.
680 million people. 96% WhatsApp penetration. A massive AI adoption gap versus the US and Europe. Latin American businesses are ready for AI-native tools — but only if they're built for how the region actually operates.
The Marketing OS Flywheel
Research feeds content. Content feeds campaigns. Campaigns generate performance data. Performance data feeds the AI agents. Agents generate hypotheses. Hypotheses feed new research. Every module makes every other module smarter.
Andrea is six systems in one —
connected by synthetic consumer intelligence.
No other marketing platform in Latin America has this. Every module was built inside a $240M retail operation, then designed to scale beyond it.
Research
7 modulesConsumer studies, A/B testing, creative audits, surveys, competitive intel, pricing (Van Westendorp & Gabor-Granger), and live AI focus groups — all run against synthetic consumer panels calibrated to Chile.
Content Production
6 modulesAd copy for Meta/Google/TikTok with device frame previews. Email campaigns. Marketing plans. Content calendars. Customer journey maps. Custom reports. All informed by synthetic panel data.
Intelligence
4 modulesWeekly AI briefings generated every Monday. Cultural trend radar across 16 categories with live Google Trends data. Social listening enriched by trend taxonomy. Knowledge source management feeding the intelligence layer.
Paid Media
5 modulesUnified ads dashboard across Meta, Google, and TikTok. Bayesian budget optimization with saturation curves. Funnel analysis with 6 pattern detectors. Campaign planning from creative brief to launch-ready ad set.
Library
5 modulesAI consumer personas with demographics, psychographics, media habits, and category entry points. Panel builder for assembling study groups. Brand context management. Customer segmentation engine.
AI Agents
6 autonomous agentsRunning on an 8-job daily CRON pipeline: Monitor, Budget Optimizer, Creative, Strategy Orchestrator, Funnel Analyst, and Hypothesis Engineer — with ICE-scored optimization roadmaps and 30-day test plans.
All accessible via web dashboard or Telegram chat. WhatsApp integration ready for scale.
Andrea is live at useandrea.com. Try it.
We model the people
no one else can reach.
Traditional research recruits real panelists. That means you can only study people willing to sit in a focus group for $50. Andrea has no such constraint. Our synthetic consumer engine can model any segment — including the ones that matter most and are hardest to access.
C-Suite Executives
No VP of Procurement is joining your $50 focus group. Andrea models executive decision-makers — their priorities, budget psychology, and vendor evaluation criteria — so B2B companies can finally test messaging against the people who actually sign checks.
Minors & Gen Alpha
Ethics boards block research on children. Andrea models youth segments synthetically — purchase influence patterns, brand awareness formation, and digital behavior — without ever involving a real minor.
Ultra-High Net Worth
Billionaires don't answer surveys. Andrea models UHNW consumption patterns, luxury price sensitivity, and aspiration triggers — segments that traditional research literally cannot access at any price.
Aging Demographics
Reaching 70+ consumers at scale is logistically brutal. Andrea models senior purchase behavior, health product decision-making, and digital adoption curves — without the recruitment nightmare.
B2B Procurement Leaders
Enterprise buyers are invisible to consumer research firms. Andrea models procurement psychology, RFP evaluation criteria, and vendor switching triggers — giving B2B companies a synthetic buyer panel that didn't exist before.
Niche & Future Segments
Subcultures, emerging consumer tribes, geographically dispersed diasporas, or consumers who don't exist yet. Andrea can model any segment you can describe — even ones forming right now that traditional research won't detect for years.
This is counter-positioning in its purest form. Ipsos and Nielsen can't offer synthetic panels without cannibalizing their core business — recruiting real people. The more segments Andrea models, the wider the gap becomes.
The persona factory.
Any market. Any segment.
Andrea isn't a static tool with pre-built personas. It's a persona engine. For every new client, we run a three-step pipeline that creates custom synthetic consumers calibrated to their specific market — then deploys them across all 30+ modules.
Scrape & Ingest
We pull behavioral data, cultural signals, pricing benchmarks, and demographic patterns from the target market. For Chile, this means CLP pricing psychology, voseo speech patterns, and local brand hierarchies. For Colombia, Mexico, or any new market — same pipeline, different inputs.
Train & Calibrate
Raw data becomes synthetic consumer personas. Each persona is calibrated against known behavioral benchmarks — purchase triggers, brand switching thresholds, price sensitivity curves. The more clients who use Andrea in a given market, the more accurate every persona becomes for everyone.
Deploy & Compound
Trained personas are deployed across all modules — research, content, paid media, intelligence. Every study run, every focus group completed, every ad copy tested feeds back into the persona layer. The platform gets smarter with every query.
This is where scale economies kick in. Every new client in Chile makes Chilean personas more accurate for all clients. Every new market we enter makes the pipeline faster to deploy. The marginal cost of adding a client drops while the value they receive increases — a compounding advantage that single-market competitors can't replicate.
Built different.
Defended differently.
Every module follows the same principles — designed for how Latin American businesses actually operate. And every principle creates a moat that US-centric competitors can't cross by bolting on a translation layer.
Messaging-Native
Andrea lives where you already work. Run synthetic focus groups and creative audits through Telegram chat today — from your phone, between meetings. Web dashboard for deep analysis. Chat for daily decisions. WhatsApp integration ready for scale.
Culturally Authentic
Chilean Spanish with voseo conjugation, local slang, and regional pricing psychology. Not US tools with a translation layer — built local from day one.
Production-Grade
Sub-second latency. Cloud-native on Google Cloud. Deployed and serving real customers today — not demos, not prototypes, not pitch-deck promises.
Battle-tested.
Production-grade.
Built by operators,
not consultants.
Sebastian Gebhardt
Co-Founder & CEO
CEO of Yáneken, Chile's second-largest multi-brand retail group ($240M USD, 158+ stores, 15 brands). Built all 30+ Andrea modules and the full AI agent pipeline as a solo technical founder — while running the retail operation. Stanford GSB MBA, Arjay Miller Scholar.
Andrea De Vivo
Co-Founder & CMO
Global Head of Marketing, Ronald McDonald House Charities. Former Chief of Brand at LATAM Airlines across 6+ countries — navigated the brand through Chapter 11 restructuring, ranked top 44 of 700 leaders. Colombian-born, Bocconi MBA. The platform's namesake.
We don't advise on AI from slide decks. We build it, deploy it, and use it to run real businesses — then help others do the same.