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Andrea

Synthetic consumer intelligence and an autonomous marketing platform — research, production, intelligence, and performance in one system, built for Latin America.

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Chilean millennials
Running study...
  • Price sensitivity: High below $15K CLP
  • Brand loyalty: Low — 68% switch for 10% discount
  • Preferred channel: Instagram > TikTok > WhatsApp

Traditional market research wasn't built for Latin America.

Companies spend weeks and tens of thousands of dollars on studies that still miss the nuances of local consumer behavior.

Slow

Traditional studies take weeks or months to deliver results. By the time insights arrive, the market has already moved.

Expensive

A single focus group or survey costs $15K–$50K+. Most LatAm companies can't justify the spend for routine decisions.

Not localized

US and European research models don't capture Chilean consumer behavior, local pricing psychology, or regional slang.

AI-powered synthetic consumer panels.

Andrea generates synthetic consumer personas calibrated on real Chilean census data. Instead of recruiting panelists, you query AI personas that reflect real purchasing behavior and local price sensitivity — and then act on the insight: producing content, monitoring the market, and optimizing paid media with autonomous agents. From question to insight in minutes, from insight to execution in the same platform.

AI market studies

Four study modes — multi-brand, mono-brand, product, and audit — with built-in A/B testing and per-segment error reporting.

Virtual focus groups

Sessions with up to 10 AI personas, 1:1 deep-dives, and automatic synthesis of findings.

Pricing engine

Willingness-to-pay, elasticity curves, and optimal price per segment — calibrated for CLP.

Content production

10+ copy formats, production-ready email layouts, and ad audits across 6 dimensions with AI-improved versions.

Strategy & simulation

Multi-channel marketing plans, competitive-threat simulation with vulnerability scoring, and population-scale campaign simulation.

Market intelligence

Always-on monitoring of trends, social, and search signals with weekly briefings and a conversational assistant grounded in your studies.

Hard-to-reach segments

Personas calibrated on real census data — including audiences research can rarely recruit, from C-suite buyers to B2B committees.

Paid-media autopilot

Six autonomous agents optimizing budgets, funnels, hypotheses, and creative across Meta, Google, and TikTok — with human approval on every change.

From question to insight in minutes.

  1. 1

    Define your question

    Select your research category, target audience, and business objective. Andrea configures the right synthetic panel for your study.

  2. 2

    Andrea runs the study

    Synthetic consumer personas are queried across multiple LLMs. Responses are cross-validated and analyzed for patterns.

  3. 3

    Get actionable insights

    Receive detailed reports with pricing recommendations, copy suggestions, and strategic insights — ready to act on immediately.

Market research, ripe for disruption.

Andrea brings market research into the AI era.

Why Andrea wins against the alternatives.

Time to insight
Traditional agencies
4-8 weeks
Digital survey tools
1-2 weeks
Andrea
Minutes
Cost per study
Traditional agencies
$15K-$50K+
Digital survey tools
$2K-$10K
Andrea
<$500
Chilean localization
Traditional agencies
Manual, inconsistent
Digital survey tools
None
Andrea
Native — built-in
Sample size flexibility
Traditional agencies
Limited by budget
Digital survey tools
Panel-dependent
Andrea
Unlimited synthetic
Price optimization (CLP)
Traditional agencies
Separate project
Digital survey tools
Not available
Andrea
Built-in module

SaaS + per-study pricing.

Platform subscription

Monthly access to all AI modules — focus groups, copy generator, strategic plans. Scales with team size.

Per-study credits

Pay-as-you-go for market studies and price optimization runs. No minimum commitment.

Roadmap

  1. Q1 2026

    Chile launch

    8 core modules live. Chilean synthetic personas calibrated across key demographics.

  2. Q3 2026

    Multi-country expansion

    Expand synthetic personas to Colombia, Mexico, and Peru. Localized pricing psychology per country.

  3. Q1 2027

    Enterprise & API

    Enterprise tier with custom persona training. Public API for integration into existing market research workflows.

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