Andrea
Synthetic consumer intelligence and an autonomous marketing platform — research, production, intelligence, and performance in one system, built for Latin America.
useandrea.com →Traditional market research
wasn't built for Latin America.
Companies spend weeks and tens of thousands of dollars on studies that still miss the nuances of local consumer behavior.
Slow
Traditional studies take weeks or months to deliver results. By the time insights arrive, the market has already moved.
Expensive
A single focus group or survey costs $15K–$50K+. Most LatAm companies can't justify the spend for routine decisions.
Not Localized
US and European research models don't capture Chilean consumer behavior, local pricing psychology, or regional slang.
AI-powered synthetic
consumer panels.
Andrea generates synthetic consumer personas calibrated on real Chilean census data. Instead of recruiting panelists, you query AI personas that reflect real purchasing behavior and local price sensitivity — and then act on the insight: producing content, monitoring the market, and optimizing paid media with autonomous agents. From question to insight in minutes, from insight to execution in the same platform.
AI Market Studies
Four study modes — multi-brand, mono-brand, product, and audit — with built-in A/B testing and per-segment error reporting.
Virtual Focus Groups
Sessions with up to 10 AI personas, 1:1 deep-dives, and automatic synthesis of findings.
Pricing Engine
Willingness-to-pay, elasticity curves, and optimal price per segment — calibrated for CLP.
Content Production
10+ copy formats, production-ready email layouts, and ad audits across 6 dimensions with AI-improved versions.
Strategy & Simulation
Multi-channel marketing plans, competitive-threat simulation with vulnerability scoring, and population-scale campaign simulation.
Market Intelligence
Always-on monitoring of trends, social, and search signals with weekly briefings and a conversational assistant grounded in your studies.
Hard-to-Reach Segments
Personas calibrated on real census data — including audiences research can rarely recruit, from C-suite buyers to B2B committees.
Paid-Media Autopilot
Six autonomous agents optimizing budgets, funnels, hypotheses, and creative across Meta, Google, and TikTok — with human approval on every change.
From question to insight
in minutes.
Define Your Question
Select your research category, target audience, and business objective. Andrea configures the right synthetic panel for your study.
Andrea Runs the Study
Synthetic consumer personas are queried across multiple LLMs. Responses are cross-validated and analyzed for patterns.
Get Actionable Insights
Receive detailed reports with pricing recommendations, copy suggestions, and strategic insights — ready to act on immediately.
A $2.4B industry
ripe for disruption.
The Latin American market research industry relies on methodologies from the 1990s. Andrea brings it into the AI era.
Why Andrea wins
against the alternatives.
SaaS + per-study
pricing.
Platform Subscription
Monthly access to all AI modules — focus groups, copy generator, strategic plans. Scales with team size.
Per-Study Credits
Pay-as-you-go for market studies and price optimization runs. No minimum commitment.
Chile Launch
8 core modules live. Chilean synthetic personas calibrated across key demographics.
Multi-Country Expansion
Expand synthetic personas to Colombia, Mexico, and Peru. Localized pricing psychology per country.
Enterprise & API
Enterprise tier with custom persona training. Public API for integration into existing market research workflows.