We've done what we advise on.
Most advisory firms sell expertise they've read about. We sell experience we've lived — building brands, running operations, deploying AI, and growing businesses from the inside.
Two kinds of advisory firms.
The market is full of smart people with great frameworks. The difference is whether they've tested those frameworks under real operating pressure — with real P&L consequences.
Advise on AI strategy from research papers and vendor demos. Recommend tools they've never deployed at scale.
Built and deployed AI inside a retail operation with roughly US$230M in expected 2025 sales — chatbots querying SAP, demand forecasting, automated workflows. Plus a 30+ module Marketing OS now in production.
Study retail trends from industry reports. Benchmark against public data. Deliver a strategy deck.
Run about 150 stores across 10+ brands. Open stores, close underperformers, integrate acquisitions, and manage omnichannel daily.
Offer brand strategy based on agency experience. Focus on creative campaigns and messaging frameworks.
Almost nine years on the brand team of Latin America's largest airline, including its Chapter 11.
Advise on M&A from financial models. Build pitch decks. Facilitate introductions.
Built Chile's second-largest multi-brand retail group through a series of acquisitions — from deal sourcing to post-merger integration. We've been on the buy side.
Coach executives with frameworks from textbooks and certifications. Generic advice for generic problems.
Coach from lived experience — turnarounds, board pressure, scaling teams, and a Chapter 11 seen from the inside.
Not bios. Credentials.
The Team page has our bios. This is about what we've actually built, broken, fixed, and scaled.
Sebastian Gebhardt
CEO of Chile's second-largest multi-brand retail group. Roughly US$230M in expected 2025 sales, about 150 stores, 10+ brands. Led the M&A roll-up strategy, digital transformation, and AI deployment across the entire group. Stanford GSB MBA, Arjay Miller Scholar. Built Andrea's 30+ module Marketing OS as a solo technical founder. Engineers and operates, doesn't just advise.
Andrea De Vivo
Born in Barranquilla, Colombia. Almost nine years at LATAM Airlines, the largest airline in Latin America: she started as an international marketing and sub-brands analyst and from 2017 to 2022 was Brand and Global Communications Manager, a period that included Chapter 11. Recognized as one of LATAM's top 44 leaders out of 700. Now Associate Director of Marketing & Communications at Ronald McDonald House Charities. BBA, Universidad de Los Andes (Bogotá); Erasmus, Bocconi.
Public record, not NDAs.
Our work is documented by major publications. We don't hide behind confidentiality agreements — we put our names on the outcomes.
Yaneken, Chile's second-largest multi-brand group, wants to keep acquiring
Feature on Yaneken's retail aggregator strategy and expansion plans across Chile's multi-brand retail landscape.
Sebastian Gebhardt, sneaker collector turned retail CEO
Profile on the entrepreneurial journey from Chile's first sneaker store to leading a national retail group.
Goodbye to bland boards: Diverse governance for a world that changed
Op-ed on modern corporate governance — arguing for startup-minded, diverse boards over traditional structures.
From Chile's first sneaker store to leading a national retail group
Podcast deep-dive on building Yaneken, the M&A strategy, and lessons from running multi-brand retail at scale.