Iris

The retail operating layer that runs on WhatsApp. Store teams send a photo or a voice note; Iris validates campaign implementation against brand standards, opens and routes maintenance tickets, and answers customer reviews — no app to install, no training, results in under 10 seconds.

~150

Stores covered

<10s

Photo to verdict

196

Listings managed

Iris Bot

Checking aisle 3 display

Display validated. Score: 94/100

Missing: price tag on shelf 2

The problem

Nobody can physically audit about 150 stores. Campaign compliance gets spot-checked, which means a badly implemented display can stay wrong for much of the campaign's life. Maintenance requests die in WhatsApp groups. Google reviews go unanswered. All three are the same problem: the head office has no live signal from the floor.

How it works

Iris turns the channel store teams already use into the operating system for the fleet. A photo becomes a scored compliance verdict. A voice note becomes a routed maintenance ticket. A new review becomes a drafted, on-brand reply. Every store carries a rolling health score, so the head office sees the floor in real time instead of at month end.

AI campaign implementation validation

Vision models score each store's execution against the campaign reference — missing SKUs, wrong price cards, incorrect facings, layout drift. Calibrated per banner, because a Bold window and a Belsport window are not the same brief. The store gets a verdict and a fix list in under 10 seconds, while there's still campaign left to save.

AI-native maintenance ticketing

A photo or voice note of a broken fitting becomes a structured maintenance ticket, tracked to resolution and closed against photo verification. No forms, no ticketing portal nobody logs into — the request is made the same way the team already reports it.

AI-first review management

196 Google Business listings, monitored continuously. Iris drafts replies in each banner's voice and escalates the ones that need a human — so review volume stops being a backlog nobody owns.

Store health scores

Compliance, maintenance responsiveness, and review sentiment roll into one score per store, tracked over time. Regional managers stop arguing about which stores need attention and start working a ranked list.

What this costs on the open market

Listings and review management alone — one of the four capabilities here — lists at US$98,000–$529,000 a year across 196 locations depending on vendor, plus US$500–$1,500 per location in onboarding. Visual-merchandising compliance and maintenance tooling are sold separately again, as enterprise contracts with no published pricing.

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